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Open building next to Tottenham Court Road Station with 3 installations at street level including large LED screens at walls and ceiling. The only immersive experience in London covered by this blog that uses LED walls instead of projectors.

The largest hall next to the station features very fine graphic animations with a lot of creative ideas and very impressive effects that transform the hall into different settings and time. The other two installations are smaller but also with very fine graphics artwork with a more commercial approach. It’s free so swing by next time you are in central London.

Pros
Free entry 
Large canvas
Powerful effects

Cons
Any?

Technical
LED-walls